There’s Always One More Thing

Choosing to go down the path of founding a startup is often a pretty lonely and frustrating experience. It’s not all upward momentum and explosive growth. Sometimes it’s a tidal wave of disappointment and feelings of utter failure. It’s not uncommon for the well of optimism to run dry.

It’s in those darkest times that test who we really are. That is where experience is built and makes the wins that much sweeter. But, finding that strength to get up, wash our face, and point ourselves toward the world with enthusiasm can feel next to impossible.

This is compounded by the circumstances we find ourselves in at any given moment. Sadly, the world does not stop while we build our business. We are not only faced with the pressure of performing at our peak by our partners, investors, employees, and customers but also by those around us in our lives.

These situations take their toll on every part of our existence. The stress can be overwhelming and despite what we tell ourselves, we are not 100%. Every decision and subsequent followup becomes increasingly labored. We question whether we have all the proper information and whether our decision will pay off in the right way. We can become paralyzed by our internal analysis.

I’ve been there. I understand it intimately having gone through it more times than I care to count. But…